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Welcome to
Internet to the MAX
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Companies are realizing that internet based techniques and strategies must
be approached as they would with any traditional marketing activity.
The fundamental questions must still be addressed
A Snapshot of The Internet and the World Wide WebThe Internet is a complex system of computer networks. Anyone with a computer interface (PC, laptop, PDA, etc.) and the ability to access the network (wireless modem, telephone line, cable,) can easily hook into the system. The World Wide Web is a software application that runs on the Internet. It provides the platform that incorporates text, video, graphic and audio functions. Consider the “Web” as the user-friendly interface that brings the Internet to life. The Changing Profile of Internet UsersAt the start of the Internet’s history, the typical user was a high-income, young man. It’s not surprising that the people who developed the system would be its most dominant customers. However, the overall demographic profile (U.S.) is shifting to reflect the average population. Many analysts, including those from the Yankee Group, report that the Internet is now reaching the mass consumer market. Cheaper computer prices, cultural acceptance and the ubiquitous influence of the Internet are influencing the online surge of new users. A significant finding from the Yankee Group’s Interactive Consumer Survey (IAC) 2000 indicates the Internet is losing its mystique. For many the Internet has become an integral part of the daily lives of household users. According to the Yankee Group study, 87% of respondents logged online at least once a day. As users gain a greater comfort level interacting with the Web and begin to establish trust among the Web sites they visit, it is logical to assume that online buying will continue to escalate. In a study released May 2001, the Boston Consulting Group projected $65 billion in North American online sales for 2001. This represents a 45 percent increase from 2000 purchases. |