Small Business Analysis - The Clearer Picture
This review focuses on 3 fundamental aspects of a web site presence:
competitor analysis, keyword research for both paid and traditional
search engine targeting, and web site usability. These topics are
explained separately below.
Competitor Analysis (up to 4 pages +
appendices)
Unless your marketplace is barren of competition there are quite likely
to be competitors out there whom you know are succeeding in your field
of interest. Our job will be to disassemble and illustrate the marketing
strategies that 2 of your competitors are successfully using. This
analysis will provide you with a better understanding of how they
achieve their goals and how you can parallel and ultimately out-pace
their success. This analysis includes a link popularity report for each
competitor, outlining web sites that are candidates for your link
building strategy.
Web Site Usability (2pgs + appendices)
Perfect web sites are known only in new age fairy tales, the reality is
that every web site can be improved on. This usability report will
combine an analysis of your web site traffic statistics with a critique
of your web site, ultimately providing you with a clear path for
improvement and increased sales conversions.
Keyword Research (up to 2 pages +
appendices)
Using the keyword research tools of the SEO trade and the results of
both the Competitor Analysis and your traffic statistics, we will
provide you with a list of the most effective keywords and phrases for
promoting your web site. This includes details on monthly searches and
an indication of which keywords provide the best ROI.
Cost: Starting at $475.00
ETA: Maximum 3-7 business days after confirmed receipt
of deposit
Packaging: PDF format as final copy sent by email.
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