Doorway Pages-What Are They?

 

Simply, doorway pages are web pages which are specifically optimized to achieve the highest possible search engine ranking for a particular keyword or key phrase. In general, a page won't rank highly unless it contains key words in the right places and quantities. Doorway pages are also known as portal pages, gateway pages, jump pages, and entry pages, among other names.

 

It is a daunting task to create pages which rank well for a number of different keywords. For the most part, a page is more likely to rank highly if it is targeted at a single key phrase. For example, the Create Websites Free doorway page is specifically designed to rank highly for the key words and/or phrase “create websites”.

 

The search engines main objective is to present their users with a list of the most relevant information to the key words entered. Search engines prefer to find content-rich real pages; therefore doorway pages can be somewhat of an irritation to them. As a webmaster, it can be quite difficult to create real, useful pages that cover all your key words.

 

As an example, the course will teach you all you need to know in order to create web sites from scratch in less than weeks. It's simple enough to create an index page which ranks well for “create websites” and a info page which could rank well for “build websites”, but beyond that there are not many more pages to use. Either the visitors are going to apply for the course, or they aren’t.

 

The content of the course itself would probably get a high ranking for all manner of key words, but because it is only available to members, it's not accessible to the search engine spiders; we have to find a different way of letting potential customers know they’re there!

 

There are numerous web sites that face a similar situation, and doorway pages can be a great solution. For more information on doorway pages, feel free to email your questions to: atyourservice@internettothemax.com

 

Need help designing a doorway page? Please refer to our Doorway Page Preparation and Design Service.