Aside from advertising, the biggest expense involved in mail order business is postage. This
means that virtually everyone involved in mail order is on the look-out for ways to save money
getting their sales offers out to prospects. The answer is co-op mailings.

Here's how a typical co-op mailing service works: A person with something to sell via mail sees an
advertisement inviting him or her to send their circulars or brochures to co-op mailing service. The
co-op mailing service receives these circulars or brochures and hires housewives or handicapped
people to fold and stuff them into envelopes and then mails them. For this service, they charge
anywhere from $10 to $100 per thousand--and it's a good deal to the mailer.

Now, quite naturally the co-op mailer can do this and make any money unless he's got a number
of circulars or brochures from several customers in each envelope he sends out. And that's
precisely how he makes his money--by including 10 to 16 such circulars in each envelope. Look at
it from a mathematical point of view; Say he charges 12 people $50 per thousand to fold and stuff
their circulars in his own outgoing mail. Twelve times 50 dollars comes out to 600 dollars--he uses
his own mailing lists, so there's no big expense involved there--but he does have to pay for people
to fold and stuff envelopes unless he's got it organized where he and his family do this...The going
rate of people to fold and stuff circulars is about $20 per thousand...And to bulk rate 1,000
envelopes is going to cost $110...Add to that about $12 1,000 envelopes and you've got a total
overhead of $142...Subtract that amount from $600 he took in, and you have him realizing a profit
of $458...Not bad for mailing...

The best thing of all about starting and operating a co-op mailing service is that you can include
your own circulars or brochures with each envelope you send out. You stuff circulars or brochures
from 12 different paying customers, and at the same time, include at least two of your own.

So how do you get started in such an easy and highly profitable business...

The simplest way is to have and advertising coupon-- 3 1/2 by 6 inches--made up and include one
with everything you mail out.

Another sure-fire method of pulling in orders is to turn a simple classified ad in as many of the
national coverage mail order publications as you can afford. Such an ad look like this:

    CO-OP MAILING! Best customers in
    the country. Just $50 per thousand-
    you supply the circulars--we mail!
    Excello Mailing Services, Po 99
        Washington, DC 20001

A couple of things you should do in order to handle the orders you'll be getting...Be sure to have a
number of people lined up/available to do the folding and stuffing of envelopes for you--and also,
be sure to get yourself a bulk rate postage permit.

With those details out of the way, all you really have to do when the orders come in is drop off the
circulars to be folded and stuffed into envelopes, with the envelopes, your return address can be
rubber stamped on the envelopes as they are applying the mailing address labels as well as your
bulk rate mail permit indicia, and you're on your way.

By including a co-op mail advertising coupon with each piece of mail that you send out, plus
regular advertising in most of the mail order publication, you'll be pleasantly surprised at how fast
your profits will grow. Once you get organized and have all the bugs worked out of your system,
you might also want to expand your business to include your local area.

To do this, you either call on your local area businesses and professional people, or else hire
commission sales people to do the selling for you. Most small businesses are interested in
sending out regular sale flyers or catalogs, so you or your sales people simply call upon these
people and offer to do the job for the.

Contact with a good printer in your area will also be to your benefit. You can offer to have the
circulars printed--you collect a commission from the printer, and make a bundle of profits with your
mailing services.

If you sign just 5 different stores in 5 different shopping centers, you could really be rolling in
money within just a very short period of time. $50 per thousand--times 5 stores--you have $250.
And when you multiply that times 5 different shopping centers, you're talking about $1,250. Then if
you get all of these people to go with your services on a regular basis--say once a month, you've
got yourself a very respectable monthly income that will certainly keep you from the Poor House...

Whenever you send out mail, you should always include your co-op mail advertising coupon, plus
at least two advertising circulars of your own. By doing this, you'll continue to pull in more business
for your  mailing services, and at the same time make money from whatever you're selling on your
advertising circulars.

Finally, as with any business you might be thinking of starting, the business should be primarily
something to keep you busy and pay your bills. Any business that your start should be "vehicle" to
eventually make you rich. Thus, you'll have to know about the business, but just as soon as you
can afford it, you should hire other people to do the work. In other words, with this particular
business Don't involve yourself and commit your time to the folding and stuffing. Hire other people
to do this work for you while you work on the expansion of the business by calling on local people
that can use your services. At the same time, it would be wise to hire a number of commission
sales people--the more people you have calling on prospects, the more money you're going to
make and the faster your business will grow. Actually, and dependent on your energies, there's no
reason why a co-op mailing business can't bring in $100,000 a year or more. The opportunity is
available in almost every city and hamlet in the country. We've told you how it can be done, and
the rest is up to you!

Why Do Market Gurus Exploit The Sales Letter? PR5
The brochures or circulars you may want to include with your sales letter to
reinforce the sale should be of top quality. 

Why Do Market Gurus Exploit The Sales Letter?

by Emmanuel Okafor 

Regardless of what you’re trying to sell, you can’t sell it without your prospective buyers. And selling through mail successfully depends mostly on how you talk to your prospective buyers. Knowing the psychology of your prospect is a very good advantage to cash in. This is an important guide line to apply when writing sales letters that generate very huge revenue.

[Hide Advertisement]

All winning sales letters “talk” to the prospect by creating an image in the readers mind. They “set the scene” by appealing to a desire or need; and then they follow smoothly into the “visionary” part of the sales pitch by describing in detail how well life will be and, how “good” the prospect is going to feel after he’s purchased your product. This is the “body or guts” of the sales letter.

Regardless of the length of your sales letter it should do one thing, sell hard! You should never be “wishy-washy with your sales letter and expect to close the sales with a color brochure or circular. You do the actual selling and the closing of the sale with your sales letter – any brochure are circular you send along it will just be what you say on the sales letter.

There’s been a great deal of discussion as just how a sales letter should be. A lot of people ask: Will prospects really read a long sales letter. The answer is a simple and time-tested yes indeed! Survey tests over the years show that longer sales letters pull even better than shorter ones. So don’t worry about the length of your sales letter as long as its interesting and rewarding that the prospect can’t resist reading it all. To do this you break up the “work” of reading by using short, punching sentences, under lining important points you’re trying to make, with the use of sub-headlines indentations even the use of a second color.

The brochures or circulars you may want to include with your sales letter to reinforce the sale should be of top quality. It should include your name/address even your telephone number and a company logo on them before you send them out. This makes your prospect think of you as his supplier –the company – and not just another mail order operator.

People ask whether they should use a post office box number or your sheet address. Generally the best is to include both. This kind of open display of your honest will give you credibility and divert thought of you being just another “fly-by-night” mail order company in the mind of prospect.

Above all else, you’ve got to include some sort of ordering coupon. This has to be simple and easy for your prospect to fill. A great many sales are lost because their order coupon is just too complicated for the would-be buyer to follow. Don’t get fancy! Keep it simple, and your prospect responding with glue.

Should you or shouldn’t you include a self-addressed reply envelop? There is lot of variables as well as pro’s and con’s to the question, but overall, when you start “winning” sales letter to a good mailing list, a return reply envelop will increase response tremendously.

A very important guide to use in writing sales letters is something that’s in you. It’s your initiative. It’s easy to use. First pretend you don’t know anything about writing sales letters. Secondly observe other good sales letters and write down things you like about them. A combination of this approach and the other guide lines will make a million dollar sales better for you. It worked for me!

Super-Charge Your Marketing With An Integrated Media Attack. PR3
Gina wants her marketing--advertising her home-based information search service--to
reach only ... Keep your brochures and circulars simple and informative. 

SUPER-CHARGE YOUR MARKETING
WITH AN INTEGRATED MEDIA ATTACK.

by Dr. Kevin Nunley